Greeting cards, made personal

Honoring the words never said.

Start with a card.

"Say it while they're still here to hear it."

There's someone in your life you haven't told how you feel.

Maybe it's your mom. Maybe it's an old friend. Maybe it's someone you see every day but never quite find the right moment with. You've thought about it. You've almost said it. But the words stayed where they were.

We know because we've been there. And we know how heavy it gets to carry something you never said to someone who's no longer there to hear it.

Somewhere along the way, we stopped writing to each other. Birthdays became a wall post. Gratitude became a thumbs-up. The letter, one of the most human traditions we ever had, started disappearing. And with it, something irreplaceable: the feeling of being chosen. Of someone sitting down, thinking only of you, and putting that into words.

We built Ledder to carry that tradition forward. The same intentionality. The same emotion. The kind of message that makes someone's hands shake a little when they read it. A message they can open on their own time, sit with, read again. No pressure to respond. Just the quiet weight of knowing someone cared enough to say it.

Send it now. Schedule it for the perfect moment. But don't wait until it's too late.

Because the people you love deserve to know what they mean to you while they're still here to feel it.

What Is Ledder?

Ledder is a free digital greeting card platform that lets anyone create and send personalized cards for any occasion. Users add photos, videos, Spotify music, hand-drawn art, poems, and digital gift cards, then share their card via link, email, or text message.

Supported Occasions

Key Features

FeatureDescription
Photo and video blocksAdd photos, photo grids, carousels, and short video clips to your card
Spotify musicSearch and attach a Spotify track that plays when the card is opened
Hand-drawn artDraw directly on the card with a built-in canvas tool
AI card coversGenerate custom card front artwork using AI image generation
Digital gift cardsPurchase and attach real gift cards from major brands via Stripe checkout
Scheduled deliverySet a future date and time for email or SMS delivery
PIN protectionLock your card with a 4-digit PIN for private messages
Hand-drawn signaturesSign your card with a typed or hand-drawn signature

How to Send a Digital Greeting Card on Ledder

  1. Choose an occasion (birthday, holiday, wedding, etc.)
  2. Pick or generate a card front cover
  3. Add content blocks: text, photos, videos, music, drawings, poems, or gift cards
  4. Write a personal message and sign your card
  5. Share via link, email, or text message — or schedule it for later

Pricing

Ledder is completely free to use. Creating and sending digital greeting cards costs nothing. Optional digital gift cards are purchased at face value through Stripe with no markup.

Technology

Ledder is built with vanilla JavaScript, HTML, and CSS on the frontend, deployed on Vercel. The backend uses Firebase Cloud Functions with Express.js and MongoDB Atlas for data storage. Card front images are stored on Firebase Storage. AI card covers are generated using OpenAI's gpt-image-1.5 model.